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B2B Appointment Setting

B2B Appointment Setting – 20+ Qualified Leads Per Month

If you’re a busy founder and don’t have the time to book sales meetings yourself, or you don’t have an in-house sales team, you might want to consider hiring a B2B appointment-setting company. 

An appointment-setting agency will set up appointments or meetings for businesses with potential clients. 

Salesbread isn’t exactly an appointment-setting service, but it is something we offer our clients if they ask for it. 

Our main goal is to find qualified sales leads for businesses. 

This article will share our lead-generation strategies below that we can then use to book you 1 qualified sales call per day. 

(P.S: If you’re not interested in our strategy and are just looking for some of the best appointment-setting companies read this article: Top 10 Appointment-Setting Companies in the U.S. You can also hop on a free 15 minute strategy call with Salesbread.)

This is how our sales team guarantees 20+ qualified sales leads per month

Our methodology is simple, but it does take time and research for our b2b lead generation strategy to work effectively. 

This “secret sauce” appointment-setting strategy guarantees 1 lead per day, and we have various case studies to prove it. (Please feel free to explore our case study articles for more info.)

So how do we book appointments for our clients? 

Well, before we can actually book the appointment, we have to nab the client first, and it all starts with building the perfect list of prospects for our clients.  

Step 1: Build the perfect list of potential customers.

Before we build a list of customers for our clients, we always ask them who has purchased their product or service over the past 6 months. 

This allows us to find patterns between prospects who are actually buying.

We look at whether they are all in a specific location, or if they are using a certain type of CRM, or whether or not they have a certain amount of employees working for them. 

It’s all about seeing patterns and then targeting the right people.

(Whether it’s the decision-makers at a company or even just targets for referrals, we will find them.)

Remember, there is no point in trying to target teachers if you’re selling medical equipment. So, sending out thousands of emails or LinkedIn messages to a random list of people and just hoping some will take, does not work anymore. 

So we define the list over and over again until it’s perfect.

We will then show the list to our clients, and make sure it meets their approval.

If our clients are happy, we then start with the next step in our sales process.

The video below is an example of how we would do this.

Step 2: Plug the list into LinkedIn Sales Navigator and connect with the right people.

As mentioned before we are not a cold calling agency and there is no phone involved when we set up meetings. Instead, we make use of the social media platform, Linkedin, and cold email to find our sales leads. 

If we don’t get replies via Linkedin or email, we will even send out SMSs to catch their attention. 

We filter our list by second-degree connections and by those who have recently posted something on Linkedin within the last 30 days. 

This ensures that they are active on the platform, and don’t miss your message.

If the prospect isn’t active on Linkedin, we will then add them to an email outreach campaign. 

Step 3: Next, we write personalized messages.

Did you know that Salebread has a full-time research and personalization expert on their marketing team?

This means that all they do is research each prospect and write a personalized message for them. 

When you throw something personal about a prospect into a message, it’s very hard for them to ignore it. 

Personalization creates curiosity and engagement. 

It helps the prospect see that there is a real person on the other side of the screen and not just some robot, sending out thousands of the same messages to people. 

Because of this, our lead rate is about 1 lead per day for each client. 

(Need some free personalized LinkedIn connection templates? Go here.)

Step 4: Follow up 3 times – 6 times and ask for booked a meeting

Once we have gotten a prospect to connect with us, we will then follow up with them 3- 6 times. In our next few messages, we will add in more personalization, and throw in a value proposition. 

We never sell in our messages, but rather just get a foot in the door, for further discussions.

In our messages, we speak about the prospect 90% of the time and only 10% about ourselves for reference. 

In these follow-up messages, our sales reps always ask for a meeting. 

Here are some ways in which we do so:

  • How about a quick call to discuss this?
  • Would a quick 10-minute call work for you? (time and date)
  • Send me your calendar link and I will book an appointment to chat.
  • Can I arrange with you P.A to book a quick call?

Does this work? Here are some replies that we have gotten recently from prospects. 

Sure, sounds good. I am available today at 4 pm. I can also talk over the weekend. Monday afternoon works too.

XXXXX

Hey. Happy to chat. Feel free to book something on clarity.

XXXX

Hey. Here is my diary. Feel free to book in a time that suits http://calendly.com/

XXXX

Yes, I can do 12.30 tomorrow. I haven’t used whereby but feel free to send an invite to (email address) and I will deal with it.

XXXX

Give my cell a call and we can discuss (cell number)

XXXX

Would you have time tomorrow after 2:30 CST to review quickly?

XXXX

Yes, we can schedule time for next week.

So to answer your question, yes this strategy works. 

This is how we bring in more leads to your sales pipeline. All you have to do is show up on the call and sell your product or service. 

What happens when a prospect wants to schedule a meeting?

If prospects show interest in chatting more, our SDRs will share our client’s calendar link (usually Calendly) with prospects to set meetings.

All our clients have to do is show up for the meeting and close the B2B sale. 

Interested in this appointment-setting process?

By Salesbread qualifying your prospects, we can guarantee 1 lead per day or your money back. 

Because our lead generation service includes ultra-refined prospecting lists and expert personalization, we have managed to book close to 7000 sales-qualified leads in the past 24 months for our clients. 

If you don’t want to worry about this process yourself and would like to just focus on closing deals, book a free 15-minute strategy call below. 

Have a Question? Ask Away…

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